What are sales funnel?.A sales funnel is a step-by-step process that allows you to bring your potential customer one step closer to your offer and a buying decision through a series of marketing actions like automated emails, videos, articles and landing pages that will do the selling for you. It consists of three parts:
The top of the funnel is the marketing that attracts prospects to your business (e.g., the advertising on your physical storefront, or the landing page of your website).
The middle of the funnel involves all the parts of your sales process prior to the sale (e.g., people trying on clothing in your store, or website visitors reading about the benefits of your products).
The bottom of the funnel is the final purchase (e.g., customers paying for clothes at checkout, or website customers entering their credit card info to complete a purchase).
what are sales funnel
The sales funnel shows the path your customers will take on the way to purchasing your product or service. Analyzing your sales funnel will help you understand how it works and where it does not. It will also help you identify the holes in the different stages of your sales funnel (i.e., where prospects drop out and do not convert into customers).
Understanding your sales funnel will help you influence how prospects move through it It will also provide insight into what customers are thinking and doing at each stage of the sales funnel so you can invest in marketing activities that attract more prospects, develop more relevant messaging at each stage of the sales funnel, and convert more prospects into paying customers.
The sales funnel shows the path your customers what are sales funnel will take on the way to purchasing your product or service. Analyzing your sales funnel will help you understand how it works and where it does not. It will also help you identify the holes in the different stages of your sales funnel (i.e., where prospects drop out and do not convert into customers).
Understanding your sales funnel will help you influence how prospects move through it and whether they convert into buying customers. It will also provide insight into what customers are thinking and doing at each stage of the sales funnel so you can invest in marketing activities that attract more prospects, develop more relevant messaging at each stage of the sales funnel, and convert more prospects into paying customers.
The sales funnel for Starbucks might start when you see a piece of their marketing somewhere. You may be driving home one day and you see a Starbucks billboard. Seeing a company’s branding lets potential customers start getting familiar with the brand.
At home, when you are watching television in the evening, you might see a Starbucks commercial on TV. The commercial might show you how the coffee is made. It could also show people enjoying the coffee and being more productive at work.
The next morning, as you are going to work, you walk by a Starbucks and someone hands you a flyer advertising a “buy one, get one free coffee” special.
You decide to go inside and order Starbucks coffee for the first time. The person at the checkout counter asks you if you want a cookie with your order. Their cookies look tasty so you say “yes”.
Do you want to continue relying on external factors what are sales funnel that are outside of your control and waiting around for business to come to you?
Or would you rather take control of your destiny by building a step-by-step system that attracts the right leads and converts them into paying customers.
If creating a step-by-step system sounds good to you, then let’s take a closer look at the makeup of a sales funnel.
Understanding the Phases of a Sales Funnel
To create a successful sales funnel, we need to start by understanding the four phases of a sales funnel. These four phases include the awareness stage, the relationship stage, the sales stage and the upsell stage.
In the Awareness Stage, your goal is to let people know that you exist. Ask yourself, “What can I do to make people aware of my business?”
There are many ways to reach your target customers and build brand awareness.
Content marketing is one way to build an audience and create brand awareness. Writing articles can drive traffic to your website through SEO and social media while also allowing other people to see you as an expert in your field.
Video is another tool that can help build awareness. Videos can allow people to see who you are as a person and form a deeper connection with you. Videos can also be used to demonstrate a product (or service) or share other ideas.
Advertising can be a great way to reach your target audience quickly. Paid ads often allow you to target people by preferences or demographics.
Word of Mouth and Referrals
Word of mouth and referrals will start to generate awareness for your bu
4 stages of the sales funnel
Prospects will what are sales funnel pass through four stages of the sales funnel, from when they first learn about your product or service until they purchase (or don’t purchase) your product or service. The four stages represent a prospect’s mindset, and each stage requires you to take a different approach with your messaging. You can remember the four stages using the acronym AIDA:
The first stage of the sales funnel is awareness. This is when a person what are sales funnel first becomes aware of your product or service. They might develop this awareness from encountering your advertising, learning about your brand on social media, or hearing feedback from friends or family. Or, a prospect might have found out about your business by doing a Google search that brought up your company’s website, seeing one of your ads, or reading your blog.
If the timing is right, the prospect might become a customer by clicking a link and buying your product. However, it is more likely that you will have to convince the prospect to visit your store or website, or contact you by phone or email, to engage with your business.what are sales funnel
The second stage of the sales funnel is interest. At this point, the prospect has learned about your company, your brand, and your products or services, and they have decided to evaluate it based on their level of interest.
At this stage, you should publish great content that informs and educates the prospect but does not overtly sell to them. If you become too pushy or aggressive with your sales approach during this stage, you could turn off the prospect and compel them to leave. Your content should what are sales funnel demonstrate your expertise and help the prospect make an informed decision.
The third stage of the sales funnel is decision. Now, the customer is ready to buy and may be considering several options before making the purchase. This is when they will be comparing pricing, packages, and other factors to find the best option for them.
At this stage, you should make your best offer. For example, you might provide free shipping, a discount code, or a bonus product when they place their order. The key is to make the offer irresistible so the prospect will want to move forward and choose your offer. Your content can compel the prospect to make a decision. Sales pages, webinars, or phone conversations could help turn the prospect into a customer.
The final stage of the sales funnel is action.what are sales funnel The prospect becomes a customer by purchasing your product or service (or they decide to leave without making a purchase). If the customer makes a purchase, they are now part of your company’s ecosystem.
Although the sale is complete, the process never ends. Your goal is to focus on customer retention so the customer makes ongoing or future purchases. Your content should help to build customer loyalty. For example, thank the customer for the purchase, ask them to provide feedback, offer after-purchase support, invite them to sign up for your newsletter, or enroll them in a rewards program.
Key takeaway: The four stages of the sales funnel are awareness, interest, decision, and action. Use these stages to optimize your sales funnel and compel leads to become customers.
How to build a sales funnel
Creating a sales funnel is essential for moving prospects from initial contact to the final sale. You can then track the level of behavior and engagement at each stage to see where the prospect is in the sales funnel and determine how well it is working.
There are many ways to create a sales funnel, and different businesses and industries have their own types of sales funnels. Follow these steps to create a sales funnel for your business:
1. Create a landing page.
The landing page is often the first opportunity for a prospect to learn about your business and its products and services. Users will arrive at your landing page in different ways; they might click an ad or link on a social media page, download an e-book, or sign up for a webinar.
Your landing page should clearly describe your company and the unique benefits of your product or service. The landing page might be your only opportunity to impress prospects, so the copy should be strong and compelling. It should also include a way to capture the prospect’s contact information so you can continue to communicate your value to them.
2. Offer something valuable.
For a prospect to provide their email address, you mustwhat are sales funnel give them something in return. For example, you might offer a free e-book or whitepaper with useful and informative content.
3. Nurture the prospect.
Now that the prospect has shown enough interest to provide their email address, nurture the prospect with content that educates them about your product or service. You’ll want to stay in touch with them regularly (once or twice a week) but not so frequently that what are sales funnel they get bored or turned off by all the content. Make sure the content addresses their key needs and overcomes any what are sales funnel potential objections.
4. Close the deal.
Make your best offer – one that is difficult what are sales funnel for the prospect to ignore or turn down – to close the deal. For example, you could provide a product demonstration, a free trial, or a special discount code.
5. Keep the process going.
At this point in the sales funnel,what are sales funnel the prospect has either become a customer or decided not to make the purchase. In either case, you should continue the communication and relationship-building process.
If the prospect becomes a what are sales funnel customer, continue to build the relationship what are sales funnel by educating them about your products or services, engaging them regularly what are sales funnel to build loyalty, and offering what are sales funnel g them great service to retain them as valued customers. If the prospect does not make a purchase, stay in touch with them through regular emails. Continue to work on converting them into customers by using different email nurturing series.
6. Optimize your sales funnel.
Even though you’ve created a sales funnel, your what are sales funnel work is never done. You should continually look for ways to improve and optimize your sales funnel, and determine where you are losing prospects. Focus on the areas where prospectswhat are sales funnel move from one stage of the sales funnel to the next.
Begin at the top of the funnel.what are sales funnel Evaluate how well each piece of content is doing. Are you capturing enough prospects with your initial content? The goal of your content is to get prospects to click the call to action (CTA). If they are not doing that, or one piece of content is getting fewer clicks on the CTA, then rework that element or try something new.
Evaluate your landing page.what are sales funnel Your offer and CTA should mirror the content (e.g., blog post, Facebook ad) that brought the prospect to your landing page. Are prospects trusting you with their contact information? Test every part of your landing page (e.g., headline, images, body copy, CTA) to find out what is working and what is not.
Test every offer in the action stage of your sales funnel. Compare the results of different offers (e.g., free shipping versus dis